Job no: 0059817
Role type: Part-time (0.8 FTE); Fixed-term until 30 June 2025
Faculty: Melbourne Graduate School of Education
Salary: UOM 6 – $92,749 – $100,397 p.a. plus 17% super
About the Role
The Digital Engagement Officer will build the reach, engagement and profile for Ngarrngga through social media, website content and robust email marketing. Ngarrngga means ‘to know, to hear, to understand’ in Taungurung language. It is a project which aims to empower educators to teach Australian students about the depth and wealth of First Nations peoples’ histories, cultures and contributions to Australia.
Ngarrngga is a signature initiative of the University of Melbourne. It is led by the Melbourne Graduate School of Education (MGSE) in partnership with the University of Melbourne’s Indigenous Knowledge Institute and Indigenous Studies Unit.
The successful applicant will undertake a range of digital engagement tasks including monthly email newsletters, updating the website, executing a multi-channel social media strategy and reporting on analytics and user behaviour to provide critical insights.
It is necessary for the incumbent to bring a broad, strong skill set in digital marketing, and an ability to create compelling content targeting audience needs and interests. To be successful in the role will also require strong organisational skills, professional communication, sound editorial judgement and attention to detail.
Your responsibilities will include:
- Coordinating and executing email newsletters (effectively segmented for key stakeholders)
- Executing multi-channel social media strategy (crafting, posting, reporting)
- Building and maintaining email and social media marketing campaigns under direction of Communications Manager
Who We Are Looking For
We're seeking a candidate with a proven track record of executing impactful digital campaigns through social media and electronic direct mail, significantly expanding reach and engagement. Your expertise in SEO and user engagement, demonstrated by tangible improvements in website traffic and reduced bounce rates, is essential. Your strong analytical skills, particularly your ability to harness data for refining and innovating future strategies, are highly valued. Proficiency in handling CRM, CMS, and related plugins at a sophisticated level is a must. Your written communication should be characterized by a high degree of accuracy. Exceptional organizational skills, including reliability, accountability, and adept prioritization, are also key attributes we're looking for.
You will also have:
- A relevant degree in marketing, communications or a related field or will have equivalent experience in a similar role
- Excellent written, oral and interpersonal communication skills
- Strong editorial judgment
For further information regarding responsibilities and requirements, please refer to the attached PD.
Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.
Your New Team – Melbourne Graduate School of Education
The Melbourne Graduate School of Education (MGSE) fosters staff productivity, growth and engagement in a collective effort to enrich the contribution that education makes to society. We conduct research and teaching that leads to the transformation of education practice both within and beyond the profession. MGSE stimulates learning that enriches the potential of students from around the world, enabling meaningful careers and profound contributions to communities. We provide research leadership, setting the direction for high-impact, innovative and responsive research that addresses the pressing issues of our time. We lead purposeful engagement with society, sharing our resources and expertise as part of collaborative efforts to build a resilient, equitable and sustainable future.
What We Offer You!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits, including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information, check out our benefits page!
About the University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.
The University of Melbourne values the unique backgrounds, experiences and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities and genders, and people of diverse ethnicity, nationality and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.
We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact the email address listed at the bottom of the page.
Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.
For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring
If you feel this role is right for you, please apply with the following documents:
- Cover Letter outlining your interest and experience
- The responses against the Selection Criteria^ (found in the Position Description)
^For information to help you with compiling short statements to answer the selection criteria and competencies, please go to http://about.unimelb.edu.au/careers/selection-criteria
If you have any questions regarding the recruitment process, please feel free to contact Nick Petersen via email at Faculties-TA@unimelb.edu.au, ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.
If you have any particular questions regarding the job please follow the details listed on the Position Description.