Job no: 0058738
Location: Parkville
Role type: Full-time; Fixed Term for 12 months
Department: Advancement, Communications & Marketing
Salary: UOM 8 – $119,742 – $129,607 p.a. plus 17% super
- Develop and deliver marketing programs targeting international students to enhance reputation, advocacy, and conversion
- Work on global marketing initiatives partnering with diverse country teams in lead markets and cross functional teams internally to drive outcomes.
- Be a key project and people leader within the international marketing and engagement team
About the Role
The Marketing Specialist, International Marketing and Engagement is responsible for the development and delivery of integrated marketing communications programs that engage offshore prospective undergraduate, post-graduate and post-professional students to drive global reputation, advocacy, acquisition and retention outcomes.
Reporting to the Associate Director, International Marketing & Engagement this role will be responsible for delivering targeted and personalised marketing and communications initiatives across the student recruitment lifecycle in support of the University's teaching and learning targets in priority offshore markets.
Your responsibilities will include:
- Deliver targeted marketing communications programs to engage prospective international students and drive acquisition, retention, and advocacy outcomes.
- Collaborate with Student Recruitment & Admissions to develop marketing plans that align with the University's global brand and value propositions.
- Lead the design, delivery, and performance reporting of international student marketing campaigns across the recruitment lifecycle, including events and digital engagement.
- Manage relationships with agency partners and internal stakeholders, ensuring effective project management and budget control for campaign success.
Who we are looking for
You will have outstanding verbal and written communication skills, with proven expertise in stakeholder management and relationship building at mid-senior levels. You will also demonstrate strong influencing, collaboration, and presentation skills, along with a track record of successfully executing complex projects and operating effectively in dynamic, changing environments.
You will also have:
- Work experience and a tertiary qualification in marketing, communications, business, or a related discipline, or equivalent relevant experience and education/training.
- Experience in developing and implementing strategic marketing programs, including higher education marketing, and engaging global audiences with an understanding of market nuances.
- Expertise in integrated content development and execution strategies, including digital platforms, proficiency in creating PowerPoint presentations, using Miro boards, and managing strategic documentation and strong budget management skills. .
- Proven ability to build collaborative relationships, manage multiple stakeholders, and make strategic decisions in complex environments. International collaboration experience is valued.
For further information regarding responsibilities and requirements please refer to the attached PD.
This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the University. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.
Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.
Your new team – Advancement, Communications & Marketing
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.
What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!
The University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.
Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.
We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".
Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.
For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring
Join Us!
If you feel this role is right for you, please apply with the following documents:
- Cover Letter outlining your interest and experience
Please note that you are not required to respond to the selection criteria in the Position Description.
If you have any questions regarding the recruitment process, please feel free to contact Ivanka via email at hr-careers@unimelb.edu.au, ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.
If you have any particular questions regarding the job please follow the contact details listed on the Position Description.
Applications close: Tuesday 17th December 2024 11:55 PM Australian Eastern Standard Time (AEST)
Position Description
